![]() ![]() Ensure all instrumentation used is calibrated to the companies rigorous. ![]() Global interest in the films was fantastic for the whole country - and was marketing and promotion a local marketing budget could not buy, he said. Supporting the installation and calibration of complex data acquisitions systems. Therefore, in the meantime, the very best we can do is highlight and promote the broader South Island to travellers." MIDDLEMARCH by George Eliot ABOUT THE BOOK: Middlemarch, A Study of Provincial Life is a novel by English author George Eliot, first published in eight installments (volumes) during 1871-1872. "It is very difficult to understand or second guess what the impact will be until we see the movies. Initially, it was likely Dunedin would host visiting media and hopefully benefit from information produced by Tourism NZ on national journeys, which would include Otago. ![]() Tourism Dunedin chief executive Hamish Saxton said it would initially take advantage of Tourism New Zealand's investment in promoting New Zealand as Middle-earth, and the predicted increase in visitor numbers to New Zealand following the release of the films. Tourism New Zealand has said it anticipated any region or business with a connection to the locations of The Hobbit trilogy was likely to see an increase in visitors seeking a Middle-earth experience. ![]()
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